Experts in Real Estate Marketing

Case Study: Nextdom - Comprehensive development and branding for a Real Estate Development & Developer 

Case Study: Nextdom - Comprehensive development and branding for a Real Estate Development & Developer 

Case Study: Nextdom - Comprehensive development and branding for a Real Estate Development & Developer 

March 15, 2024

Comprehensive development and branding for a Real Estate Development & Developer 

When Nextdom, an upcoming housing real estate development, first approached us, they had nothing but a vision and a goal. Following the beginning of our collaboration, we became the growth partner for the individual developer behind Nextdom. Our expertise allowed us to gain the full trust and support of the developer, enabling us to guide, advise, and execute every aspect of the project. Essentially, we created a housing development and real estate developer brand from scratch, starting with only a vision of what the developer wanted to achieve. Our collaboration with Nextdom is ongoing, but we have already made significant strides in assisting them in every possible area.

Identified Issues

When Nextdom contacted us, several critical issues needed to be addressed to ensure the development's success:

  • No brand

  • No website

  • No visual representation of the housing development as a whole

Solutions Implemented

Market Research

We conducted comprehensive market research to understand the target audience, competitive landscape, and market opportunities. This research was foundational in guiding all subsequent efforts.

Branding

Creating a brand from scratch for both the housing development and the developer behind it was essential. Our branding efforts included:

  • Brand Name: We developed a unique and memorable brand name for Nextdom.

  • Brand Logo: We designed a professional and visually appealing logo.

  • Branding Pack: We created a comprehensive branding pack that included guidelines for consistent brand usage.

  • Brand Materials: We developed various branding materials, such as business cards, brochures, and promotional items.

Website Development

We designed and developed a professional and user-friendly website for Nextdom to establish their online presence and serve as a hub for potential buyers. Key considerations for the website included:

  • User-Friendly UI/UX: Ensuring ease of navigation for all users.

  • Visual Appeal: Creating a visually captivating design to attract potential buyers.

  • Showcasing USPs: Clearly highlighting the unique selling propositions of Nextdom.

  • Optimized Buyer Journey: Streamlining the buyer's journey from start to finish for a smooth experience.

  • Legal Compliance: Ensuring the website met all legal requirements.

Visual Representation

Following discussions, idea generation, and advisory sessions with the developer behind Nextdom, architects, and other involved parties, we worked closely with our trusted partner company to create visualizations for the housing development. These visualizations were designed to be attractive and fully aligned with the vision the developer had in mind.

Advisory

We provided comprehensive advisory services to guide Nextdom through various aspects of real estate development and marketing. This included connecting the individual developer behind Nextdom with all necessary parties to create the housing development, such as architects, legal teams, visualization studios, construction companies, and sales teams. Our advisory services ensured that Nextdom was well-informed and equipped to make strategic decisions throughout the development process.

Results

Our work with Nextdom is ongoing, but we have already laid a strong foundation by addressing their initial challenges and setting them on the path to success. Our comprehensive approach has positioned Nextdom to effectively enter the market and grow.